How Instagram and TikTok Are Changing Real Estate Marketing
Social media is no longer just for entertainment. Instagram and TikTok are transforming real estate marketing by offering agents powerful ways to connect with buyers, expand reach, and build their personal brands.
Short Form Video Dominates
Short videos grab attention and drive results. Listings with video receive 403% more inquiries than those without. Instagram Reels also outperform other post types, with reach rates nearly 31%, compared to carousel posts at 14% and image posts at 13%.
TikTok Turns Views into Deals
TikTok is becoming indispensable for agents targeting younger buyers. One Chicago agent reports that 25% of her deals begin on TikTok. In Washington, D.C., an agent with 3.7 million TikTok followers has amassed 61 million views, showing how "screen appeal" now rivals curb appeal.
Visibility That Spreads
TikTok and Instagram’s algorithms make it possible for content to reach far beyond an agent’s immediate network. Videos have the potential to go viral, offering massive exposure without paid ads. HubSpot data shows that 54% of video viewers visit a brand’s website after watching.
Video is a Must Have in Listings
Only 38% of agents currently use video, yet listings that do get 118% more engagement. Consumers retain 95% of a message when delivered via video, compared to just 10% for text.
How Tr Media Helps You Stand Out
At Tr Media, we know that every agent and market is unique. That is why we deliver personalized content strategies designed specifically for Instagram and TikTok. Our services include:
Professionally crafted short form videos and Reels
Posting strategies that maximize reach and visibility
Authentic content that builds your personal brand and connects with your audience
With Tr Media, your listings will stand out, gain more engagement, and help you convert followers into clients.
Final Thoughts
Instagram and TikTok are no longer optional. They are essential tools for modern real estate marketing. Agents who embrace short form video and platform specific strategies gain visibility, credibility, and real business growth.
Tr Media makes it simple with customized strategies and professional content that drive real results.
